Dear Mr. Anderson,
It would seem as though building the brand would require having a foundation upon which to build it. Because of this, I would think that focusing on starting your non-profit and having your tools in place, implementing the services, and evaluating them to determine whether they are effective. The brand should be built on credible evidence that what you are doing works.
The Community Tool Box has many tools that can help you to get started. Chapters 8 through 12 and Toolkits #5 and #15 will help with developing the strategic plan and organizational structure. Chapters 13-16 and Toolkit #6 will facilitate leadership development. For help with implementation review Chapters 20-26 and Toolkits #7 and #11. And finally, Chapters 36-39 and Toolkit #12 will provide you with guidance for evaluation. After you have successfully implemented your services and evaluated them to provide evidence of effectiveness, then you will have something concrete upon which to build your brand.
The Community Tool Box Advisor
