Question:
Word of mouth is the best way to get out information in our community. What is the best way to build word of mouth networks? I am looking for concrete steps to take. It would be great if you could recommend some resources on how to do this as well.
I work with a community coalition that has a variety of initiatves. I would like to spread the word on what we are doing and also get information into the community about available initiatives and resources.
Thank you.
I work with a community coalition that has a variety of initiatves. I would like to spread the word on what we are doing and also get information into the community about available initiatives and resources.
Thank you.
Answer:
Dear Ms. Mortiboy,
The Community Tool Box has several chapters that will be helpful in developing such a strategy. Chapter 6 provides guidelines for promoting interest in community issues. Section 1 of this chapter provides guidelines for developing a communication plan. Chapter 7 includes several sections for promoting participation, contacting potential participants, and making personal contact with potential participants, as well as involving people most affected by a problem.
You might find Chapter 23, Section 6 to be most helpful. It provides guidelines for conducting outreach, including descriptions of common methods and how to implement it.
The Community Tool Box Advisor
Question Date: Tue, 12/30/2014