13. Not enough money to sustain the program or initiative.

1. Have we developed a plan for financial sustainability?

• Toolkit: Sustaining the Work or Initiative
• Developing a Plan for Financial Sustainability
• Developing a Committee to Help with Financial Sustainability
• Strategies for Sustaining the Initiative

2. Do we know how to select prospective funders?

• Marketing the Initiative to Secure Financial Support
• Soliciting Contributions and In-Kind Support

3. Have we created a business plan?

• Toolkit: Improving Organizational Management and Development
• Creating a Business Plan

4. Have we sought grant funding?

• Toolkit: Applying for Grants
• Writing a Grant

5. Did we set goals for resources needed to sustain the organization and/or its activities after the project/current funding?

• Toolkit: Sustaining the Work or Initiative
• Strategies for Sustaining the Initiative

6. Do we know which of our programs should continue over the long term?

• SOCIAL MARKETING OF SUCCESSFUL COMPONENTS OF THE INITIATIVE
• Marketing the Initiative to Secure Financial Support

7. Do we have a plan in place to institutionalize or sustain the initiative (e.g., do we know how to continue our programs, practices, etc.?)?

• PLANNING FOR LONG-TERM INSTITUTIONALIZATION
• Marketing the Initiative to Secure Financial Support

8. Do we know how to find continuing, regular support for one of our programs?

• Developing a Plan for Financial Sustainability
• Applying for a Grant: The General Approach
• Strategies for the Long-Term Institutionalization of an Initiative: An Overview
• Strategies for Sustaining the Initiative
• Marketing the Initiative to Secure Financial Support
• Soliciting Contributions and In-Kind Support

9. Do we know how to encourage others to adopt our mission and objectives?

• Toolkit: Implementing a Social Marketing Effort
• Proclaiming Your Dream: Developing Vision and Mission Statements
• Creating Objectives
• Promoting Coordination, Cooperative Agreements, and Collaborative Agreements Among Agencies
• Recognizing Allies
• Promoting Adoption of the Initiative’s Mission and Objectives

10. Do we know how to keep our message alive even if our group disappears?

• Social Marketing of Successful Components of the Initiative
• Planning for Long-Term Institutionalization

11. Have we made a decision to institutionalize one or more of our programs?

• Strategies for the Long-Term Institutionalization of an Initiative: An Overview
• Strategies for Sustaining the Initiative

12. Have we planned to institutionalize our initiative (e.g., have we planned to continue our program, practice, etc.?)?

• Developing a Plan for Financial Sustainability
• Developing a Committee to Help with Financial Sustainability
• PLANNING FOR LONG-TERM INSTITUTIONALIZATION
• Strategies for Sustaining the Initiative

13. Have we planned to extend our efforts to help more people in the broader community?

• Social Marketing of Successful Components of the Initiative
• Planning for Long-Term Institutionalization